Danfloor Launches Redesigned Website
Helping to Inspire Customers and Empower Retailers
Danfloor’s new website offers intuitive product exploration, a retailer locator, live chat support, and a dedicated Media Centre to help customers discover the perfect carpet or rug and support retailers in selling with confidence.
danfloor has unveiled its fully redesigned website – a fresh, modern platform packed with interactive tools and an exclusive Media Centre for retailers and specifiers. The new site has been developed to make it easier than ever for customers to explore danfloor’s collections while giving retailers the resources to showcase and sell the full range with confidence.
“From the very start, we wanted to create a website that inspires those looking to buy or specify a carpet or rug, while also giving our retailers the tools to drive sales,” said Jan Poulsen, Managing Director at danfloor. “Everything, from the product finder and retailer locator to the Media Centre, has been designed with our customers, specifiers, and retail partners in mind.”
“From the very start, we wanted to create a website that inspires those looking to buy or specify a carpet or rug, while also giving our retailers the tools to drive sales,” said Jan Poulsen, Managing Director at danfloor. “Everything, from the product finder and retailer locator to the Media Centre, has been designed with our customers, specifiers, and retail partners in mind.”
Visitors to the new site are greeted with well-structured product pages, featuring detailed specifications, high-quality swatch photography, and inspirational galleries to help them make confident choices. For those unsure of what they are looking for, the interactive Product Finder guides customers through style, colour, and range options, pointing them directly to the products they need.
Finding a store has never been easier. The Retailer Finder page helps customers locate the nearest danfloor stockist, making it simple to connect them directly with your business. Meanwhile, the new Blog section offers design inspiration, flooring tips, and the latest news and trends, a resource for customers to make informed decisions about their flooring projects.
For customers who can’t visit in person, a live chat feature allows them to connect instantly with the danfloor team for advice and guidance, ensuring they can explore options and receive support wherever they are.
Retailers receive special attention through the exclusive Media Centre, a hub of resources designed to support both residential and commercial projects. The Media Centre provides product imagery, swatches, ready-to-use social media content, and marketing tools that can help retailers showcase the full danfloor range. Retailers can request access by emailing sales@www.danfloor.com to receive login details.
The launch of the redesigned website represents danfloor’s commitment to combining inspiring design, practical functionality, and retailer support in a single platform. Whether discovering new styles, finding a retailer, or accessing professional resources, the website ensures a seamless experience for customers and partners alike.
